Langtry Manor Hotel
The hotel already had a web presence but came to StudioWorks to start some email marketing campaigns. After a fact finding exercise to find out what they wanted from email marketing, we got to work.
The Langtry Manor Hotel is one of Bournemouth’s oldest and most luxurious hotels and steeped in history. They entertain guests in luxury rooms, entertain with grand edwardian banquets and still find time to run the Langtry Manor Business Women Awards. They were even a finalist in the Dorset Business Awards 2010 for the NatWest Excellence in Customer Service Award.
To help them maintain those great levels of customer service we assisted with management of the email subscriber database, did some email campaign training with them and don’t forget the series of four branded email templates. These templates allow them to edit content every month, send and manage their own emails without having any technical or coding knowledge.
Update (Jan 2011)
The hotel now gets some of the highest open and click rates on their email newsletters that we’ve seen on the Heliomail email campaign platform and therefore drive far more traffic and business to their website as a result.
