Profitability Catalyst
As part of our involvement in the Profitability Catalyst events, we created a simple, well thought-out and easy to use web presence for the events and an email invitation series.
Profitability Catalyst is a series of local free business advice events held bi-yearly in Dorset. The events always feature an array of speakers from many different backgrounds and specialities, giving the attending business owners a chance to get free tips from all the host companies in one place. It’s most definitely not a sales pitch from each host company so you can be assured that each presentation will contain plenty of useful and above all, free, advice.
Profitability Catalyst 2011 is hosted by a group of leading local businesses offering free tips on how to improve your profit margins.
The site gives more information about the host companies and where each event is, prior to it happening. Then, once the event is finished, each host can post their presentation to SlideShare, photos are added to the gallery and in the future there is the ability to have a blog and feedback section in the site.
Email Marketing
The email was also created to be identical to the paper invitations that were sent out.
